From strings to the experience around them
A button label, a help article and a campaign headline serve different purposes. Localization considers the audience, context, terminology and tone, not just isolated words.
Give the language team context
Send source files or exports, screenshots, reference material and any character limits or interface constraints. Where access is available and agreed, in-context review helps assess the language as users will encounter it.
A consistent voice across touchpoints
Approved terminology and style preferences can connect interface text, product descriptions, marketing and support. Translation memories help carry decisions into updates while human review checks whether they still fit.
Agree what is included
The proposal defines the content, language variant, review stages and delivery format. Identify any technical implementation, formatting or additional validation needs before work begins so responsibilities are clear.